Creative Strategist · Brand Architect · Narrative Builder · UX/UI Designer · AI Director
Brand strategy and digital product design — defined, structured, and executed. Working at the intersection of positioning, experience systems, and high-impact delivery.
20+ years across brand, UX, and digital product design. Senior agency leadership at Designit, Interone/BBDO, and C3/Burda. Clients from BMW Group to Roche Pharma.
Available for strategic consulting, embedded design leadership, and project-based engagements with founders, product leaders, and C-level teams.
Gregor Myszor works at the intersection of brand strategy, UX, and digital product design — bringing strategic clarity and hands-on execution to the same engagement. Strategy and design are not separated. Critical execution is not delegated.
AI generates. It does not decide. Speed, volume, variations, and adaptations are AI's domain — and it will handle them better than any human ever could. What it cannot produce: taste, judgment, brand intuition, cultural nuance, and strategic thinking. These are not soft advantages. They are the structural basis of work that holds at scale and over time.
The role has shifted. Senior designers no longer compete on production output — AI renders that irrelevant. They operate as Creative Strategists, Brand Architects, Narrative Builders, and AI Directors: defining direction, making the calls that determine what gets built, and taking responsibility for outcomes. That is the level at which this work happens.
The strategic questions need answers before design begins. What does this brand actually stand for? What is the product's value logic? Where are positioning, experience, and business goals currently misaligned?
Outcome: Clarity that makes everything downstream coherent — positioning that is actionable, narratives consistent, and principles that guide every decision that follows.
With direction clear, design moves to the system level. Coherent systems prevent fragmentation across channels, teams, and time — and separate brands that scale from brands that drift.
Outcome: A unified design system connecting brand expression to product behaviour. Scalable, documented, ready to implement.
Not all interfaces carry equal weight. This layer focuses on the moments that determine whether a product converts, retains, or loses a user — the flows, the onboarding, the feature that earns or breaks trust.
Outcome: Production-ready interfaces for the touchpoints that matter most. Precise, on-brand, built for measurable results.
Work spanning healthcare portals and insurance tools to automotive brand identity and award-winning creative technology. The common thread: strategic clarity, design system thinking, and execution that holds at scale.
Understand the actual problem before solving the stated one. Assumptions get examined before any design decision is made.
Positioning informs interaction. Brand logic shapes conversion. Strategic and design work run in parallel — never in sequence.
Using AI is a skill. Directing it is a capability. Taste, judgment, and accountability are never delegated to a model.
Tangible outputs per layer — not recommendation decks. Partner network available for full-stack execution when needed.
High-level creative and brand direction — the thinking, taste, and judgment that determine what gets built and why it matters.
Positioning, narrative systems, value propositions, and experience principles that give a brand long-term structural coherence.
Information architecture, interaction logic, and interface design — functional, on-brand, and grounded in real usability.
Scalable component libraries, design tokens, documentation, and governance models. The infrastructure that keeps quality consistent at scale.
Directing AI — not just using it. Defining where AI creates genuine leverage, how it integrates into workflows, and where human judgment must remain in control.
Design decisions grounded in business outcomes — flows, copy logic, and conversion-critical interfaces that connect experience to revenue.
Available for strategic consulting, embedded design leadership, and project-based engagements. Typically working with founders, C-level executives, and senior product teams in mid-sized and growing companies.
gregoradammyszor@gmail.com +49 171 5817497