Experience Architecture & Design
for the Agentic Era.

AI can execute anything. The advantage is knowing what to build, and how to articulate it precisely enough that systems, teams, and agents can act on it. I work hands-on in strategy, design and technology with intelligent systems that secure impact, not just promise it.

Brand Experience Architect  ·  Digital Product Design (UX/UI)  ·  Creative Direction  ·  AI Direction

Gregor Adam Myszor Point of View The Price of the Idea by Gregor A. Myszor When production is instant, thinking becomes the premium. With voices from industry experts. →
About

Strategy and execution. In the same hands.

20+ years across digital strategy, UX, and product design. Senior leadership at Designit (Wipro), a global innovation design studio, innovating solutions with humanity and technology, Interone (BBDO), and C3 Creative Code and Content (Burda Media). Multi-million-euro key accounts at enterprise scale. From the first wireframe to the shipped product.

Award-winning: Red Dot, iF Design, Effie, Cannes Lions.

Based in 🇩🇪 Germany and 🇨🇭 Switzerland.

Selected clients
Roche Pharma BMW Group Nespresso Lufthansa E.ON KfW Roland Berger Giesecke+Devrient Telefónica HypoVereinsbank SOS-Kinderdorf IKK Classic
Services

Multiple entry points.
One level of depth.

Build

Digital Products,
Websites, Funnels

The tactical entry point. Concrete problem, concrete result. Every engagement runs on AI-augmented workflows: automated research, structured content generation, rapid prototyping, process automation. Not faster because of shortcuts. Faster because the infrastructure is better.

  • Digital Product Strategy and Design · MVP, Redesign, UX Audit, Conversion
  • Website Relaunch and Platform Design · IA, Design System, High-Impact Pages
  • Sales Funnel and Conversion Design · Acquisition Logic, Landing Pages, Growth
Structure

Brand Architecture,
Design Systems

The layer that keeps everything coherent across channels, teams, and time. AI assists with pattern recognition, consistency checks, documentation. Human judgment decides what the brand is and means.

  • Brand Architecture and Strategy · Positioning, Narrative, Experience Principles
  • Design Systems · Components, Tokens, Governance
Operate

Creative Operations,
AI Governance

Not just what gets built, but how creative work runs. New roles, new responsibilities, new decision structures. Which tasks shift from human to machine. How teams stay coherent when everyone has access to generative tools. The cultural and operational shift. Powered by the Creative Intelligence System.

  • Creative Operations and AI Governance · Processes, Quality Gates, Human+AI Workflows
  • Agency and Design Team Steering · Design Leadership, Strategic Frame, QA
  • Creative Workforce Design · Role Redesign, Capability Shift, Human+Machine Models

AI can execute anything. The advantage is knowing what to build. And how to articulate it precisely enough that systems, teams, and agents can act on it.

That is not a soft skill. It is the operating layer.

How I Work

The system behind the work.

Every engagement I run operates on the Creative Intelligence System. Not a consulting product. The actual structure behind the work. Strategy flows into protocols, protocols drive execution, execution feeds back into learning. Data driven decisions in practice. All workflows are GDPR-compliant, with data protection and information security built into every process from the start.

Creative Intelligence System Decision intelligence in practice STRATEGY Purpose + Direction KNOWLEDGE Structured Context LEARNING Results + Insights PROTOCOL ENGINE Decision / Rules Quality Assurance EXECUTION Human + AI Delivery
Anthropic Certificate: Claude 101 Anthropic Certificate: AI Fluency Framework & Foundations Anthropic Certificate: Introduction to Agent Skills Anthropic Certificate: Introduction to Subagents Anthropic Certificate: Claude Code in Action
Open Source

Tools from the system.

The Creative Intelligence System is not a theory I sell. It is how I work. Every so often, a tool from inside the system is general enough to be useful outside it. Those get released as open source.

Pretest Lab cover: a pre-launch quality gate for design and communication assets.
v1.1.0 Live MIT License

Pretest Lab

A pre-launch quality gate for design and communication assets.

Communication only exists when it lands. Pretest Lab tests whether it does, before it ships. Run it on pitch decks, landing pages, LinkedIn posts, ads, posters, one-pagers, CVs and cover letters. Anything that has to land with a specific audience.

  • Limbic Model (Häusel) for psychographic archetypes
  • Decoded neuromarketing (Barden, building on Kahneman) for System 1 cognition
  • Creative Expert Roundtable (Ogilvy, Scher, Spiekermann, Cialdini, Duarte, Krug, Heath, Wells Lawrence and others) for distilled human expertise
Built with Claude Code · Available in EN + DE
View on GitHub Download Plugin
Coming next: multi-market Limbic distributions for Pretest Lab v1.2 (UK, US, FR, NL). Plus additional skills from the Creative Intelligence System as they mature.
Work

Across industries.
Across the full range.

Work spanning healthcare platforms and corporate content systems to automotive brand identity and creative technology. Different entry points. Same depth.

Current / Recent
Fashion E-Commerce

AI Content Production System

Three AI-powered workflows for model generation, virtual styling, and campaign visuals. Cost per asset from 30 EUR to 0.29 EUR.

AI Workflows Visual Production Enablement
Consumer Appliances

UX Strategy and Launch for TV-Driven E-Commerce

End-to-end UX strategy, IA, wireframes, copy, and conversion funnel for national TV launch. Day one: 125K revenue, 1,255 orders.

UX Strategy E-Commerce Launch
Peer-to-Peer Platform

Growth Strategy and Funnel Architecture

Diagnostic audit, measurement infrastructure, funnel optimization. Shifted focus from traffic volume to activation and first user action.

Growth Analytics Activation
B2B Consulting

Research-Driven Website Relaunch

15 customer interviews translated into design principles, information architecture, and UX guidelines. Every decision traceable to data.

User Research Design Strategy IA
Selected Past Work
01 Roche Pharma
Healthcare Professionals Platform. End-to-End Platform Design
UX Research & Strategy Design Principles & Design System Information Architecture Data & Analytics Concept Content Orchestration AEM6 Experience Platform
02 Giesecke+Devrient
G+D Spotlight. Corporate Content Platform
Brand & Corporate Communication UX & Content Strategy Data-driven Topic Selection Interactive & Animated Infographics Audio Articles Integration
iF Design Award ×2
03 BMW Group
Corporate Website Relaunch + "THE NEXT 100 YEARS" Online Special
New Digital Corporate Design Stakeholder-focused UX Corporate Content & News Platform "THE NEXT 100 YEARS" Online Special Photoshooting for Website Image Content
LIA Award 2016 Annual Multimedia Award
04 SOS-Kinderdorf
Website Relaunch + Donation Tool
UX Strategy Information Architecture Atomic Design System Conversion Optimization Implementation
Effie Award 2020
05 aVOID
Browser Plugin against Child Labour
Creative Technology Social Impact Product Concept
Cannes Lions ADC · LIA · FWA · Webby
06 Sellbytel Group
Corporate Website + Live Data Integration
Corporate Digital UX/UI Data Integration
07 IKK Classic
Insurance Product Navigator
UX Architecture Complex Logic Insurance 77 Services
08 Nespresso
Brand User Experience
Brand UX Visual Identity Premium Digital
09 Schweppes Germany
Omnichannel Brand Communication
Brand UX/UI Web + App + Social
10 Burger King Germany
Omnichannel Brand Communication
Brand UX/UI Web + App + Social
11 Horror Channel UK
Night Terror App. 40,000+ Users, 700% Mention Increase
Mobile Product Creative Tech Viral Growth
ADC · iF Design Annual Multimedia
6 of 11 not shown
Recognition Cannes Lions Red Dot Design iF Design ×3 Effie FWA ADC / ADC*E LIA ×2 Webby Annual Multimedia ×4 Eurobest DDA to be continued ...
The New Collaboration

The Future Workforce: lean core, AI, external specialists.

The smartest organizations are not choosing between in-house and agency. They are building a third model: a lean internal core that owns strategy and brand, AI systems that handle volume and variation, and external specialists who bring depth when it matters. Not outsourcing. Not insourcing. A new architecture for creative capacity.

This is what I work on. Not as a theory. As someone who runs his own practice this way and helps organizations set up the same structure. Protocols for creative decisions. Knowledge architecture that AI can actually use. Quality gates that scale. Feedback loops that make teams smarter over time.

And that includes governance. When autonomous agents scale from ten to ten thousand, human oversight breaks as a mathematical certainty. The question is who controls what, what agents are permitted to do, and how the organization stays accountable when machines make decisions at machine speed.

Strategic Partnership

AI Agent Governance. In practice.

Strategic Partnership

AI Agent Governance is not a theoretical concern. I work with KYDE to bring it into practice: real-time monitoring of AI agent fleets, automated compliance, and audit-ready documentation. When your agents scale, someone needs to watch.

↳ How it works ops_agent hr_agent crm_agent billing_agent legal_agent exec_agent finance_agent risk_agent ENTERPRISE AGENTS KYDE WITNESS Governance Proxy ● ACTIVE SIG ed25519·9f3a…c1 CHAIN 1,847 entries LAT 82ms Claude ✓ VERIFIED OpenAI ✓ VERIFIED Azure / Other ✓ VERIFIED ANY LLM PROVIDER SHA-256 HASH-CHAINED AUDIT LOG — ED25519 SIGNED
Thinking

On creative work, AI,
and what makes organizations produce what they produce.

01

What AI can and cannot do

AI generates. It does not decide. Speed, volume, variations, and adaptations are AI's domain. And it will handle them better than any human ever could. What it cannot produce: taste, judgment, brand intuition, cultural nuance, and strategic thinking. These are not soft advantages. They are the structural basis of work that holds at scale and over time.

Mar 2026 Read on LinkedIn
02

Why every bad experience is a decision failure

When a customer gets contradictory messages at different touchpoints, that is not a design error. It is a decision error. Somewhere in the organization, two teams made two different calls about what matters. Nobody aligned them. Nobody documented the logic. More output does not fix this. Better decisions do.

Mar 2026 Read on LinkedIn
03

The agency model is not dying. It is being absorbed.

Companies are not killing agencies. They are absorbing what agencies did. AI makes it possible: content production, visual design, campaign variations, reporting. But absorption without structure creates chaos. The question is not whether to bring creative work in-house. The question is how to organize it so the output is better than what the agency delivered.

Mar 2026 Read on LinkedIn
05

The agency model is not dying. It is being repriced.

Agencies that sell execution hours are losing to AI. Agencies that sell judgment, orchestration, and accountability are gaining leverage. The market is not shrinking. It is splitting into commodity work (price collapse) and strategic work (price increase). The question for every agency: which side of that split are you on?

Mar 2026 Read on LinkedIn
06

The Future Workforce: lean core, AI, external specialists.

The smartest organizations are not choosing between in-house and agency. They are building a third model: a lean internal core that owns strategy and brand, AI systems that handle volume and variation, and external specialists who bring depth when it matters. Not outsourcing. Not insourcing. A new architecture for creative capacity.

Mar 2026 Read on LinkedIn
04

Strategy is not a document. It is a decision system.

Most organizations treat strategy as a presentation. It gets created, presented, approved, and then ignored in daily work. The problem is not the strategy. The problem is the format. A strategy that lives in a deck cannot influence daily decisions. A strategy that lives in protocols can. When you turn strategic principles into clear decision rules, strategy stops being an event and starts being infrastructure.

Mar 2026 Read on LinkedIn
07

When agents scale, governance is not optional. It is infrastructure.

Ten AI agents are manageable. Ten thousand are not. When autonomous systems operate at scale, human oversight breaks as a mathematical certainty. The question is not whether to govern AI. The question is how to build governance that works at machine speed: automated compliance, real-time audit trails, and clear accountability chains. Not bureaucracy. Architecture.

Mar 2026 Read on LinkedIn
Read the full POV: The Price of the Idea →
Contact

If you need strategic clarity and design that actually holds. Let's talk.

Munich + Zurich. Scale-ups, corporates, product leaders, C-level.

mail@gregoradammyszor.com +49 171 5817497