Experience Architecture & Design
for the Agentic Era.

20+ years across digital strategy, UX, and product design. Senior leadership at Designit (Wipro), a global innovation design studio, innovating solutions with humanity and technology, Interone (BBDO), and C3 Creative Code and Content (Burda Media). Multi-million-euro key accounts at enterprise scale. From the first wireframe to the shipped product.

Award-winning: Red Dot, iF Design, Effie, Cannes Lions.

Based in 🇩🇪 Germany and 🇨🇭 Switzerland.

The smartest organizations are not choosing between in-house and agency. They are building a third model: a lean internal core that owns strategy and brand, AI systems that handle volume and variation, and external specialists who bring depth when it matters. Not outsourcing. Not insourcing. A new architecture for creative capacity.

This is what I work on. Not as a theory. As someone who runs his own practice this way and helps organizations set up the same structure. Protocols for creative decisions. Knowledge architecture that AI can actually use. Quality gates that scale. Feedback loops that make teams smarter over time.

And that includes governance. When autonomous agents scale from ten to ten thousand, human oversight breaks as a mathematical certainty. The question is who controls what, what agents are permitted to do, and how the organization stays accountable when machines make decisions at machine speed.